Kayak
Social

During 2016, we developed a set of social media templates that allowed us to generate a big amount of perfectly targeted ads in a record time

The first step was to set up Kayak’s photography guidelines for Europe, after that we established an internal high-quality image bank that helped us to produce quicker. The first group of templates helped us to create a big amount of versions of the same ad, exchanging the pics with people, we were able to get a perfectly targeted ads for each group of users; families, business travelers, young people, etc. for each specific Kayak vertical markets: flights, hotel and rental cars. The second group is a collection of programmatic ad templates for Facebook that were displaying automatically the best flights deal of that moment.

 

 

KAYAK PROGRAMMATIC ADS

KAYAK FACEBOOK ADS BY VERTICALS

FLIGHTS

HOTELS

HOTELS

KAYAK FLAT DESIGN ADS 

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