Manuel Astorga Social Media Art Direction Programmatic ads design studio

Kayak Social

During 2016, I developed a set of social media templates that allowed my team to generate perfectly targeted ads in record-time

The first step was to set up Kayak’s photography guidelines for Europe. After that, we established an internal, high-quality image bank that helped us to produce quicker. The first set of templates helped us to create a substantial number of ads: exchanging the pictures, we were able to achieve perfectly targeted ads for each group of users (families, business travelers, young people), and for each specific Kayak vertical market (flights, hotels and rental cars). We also created a set of programmatic ad templates for Facebook that automatically displayed the best flight-deals of the moment.

 

 

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

KAYAK PROGRAMMATIC ADS

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

KAYAK FACEBOOK ADS BY VERTICALS

FLIGHTS

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

HOTELS

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

RENTAL CARS

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

KAYAK FLAT DESIGN ADS 

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

Manuel Astorga Social Media Art Direction Programmatic ads design studio

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